Sew WhimZyShop handmade
Sew WhimZy hand-lettered logo on a butter yellow wavy striped background with seashell, sun and starfish doodles

Whimsical stitches for every day adventure

Handmade towel apparel for the beach, pool and boat — plus personalized sweatshirts and keepsake banners made one stitch at a time.

The Shop

Made by hand, made to be used

Salvaged towels and a whole lot of whimzy. Every piece is cut, sewn, and finished in our studio.

Collage of Sew WhimZy pieces: a folded towel blanket, the Build Your Own Banner Bar display, and a striped starfish tank dress

from our studio table

Our story

Every Sew WhimZy creation is thoughtfully handmade — from soft, absorbent towel apparel made for the beach, pool, boat, and beyond to personalized sweatshirts and one-of-a-kind keepsakes from our Build Your Own Banner Bar.

Each piece is designed to bring a little extra comfort, personality, and whimsy to life's everyday adventures and special celebrations.

Sewn
by hand
Made
to last
Close-up details of Sew WhimZy towel apparel: stacked terry fabrics with sewn-in labels and palm-print terry shorts with pink stitch guides

In the details

The parts you only notice once it's in your hands — and the reason these pieces get handed down instead of packed away.

  • Salvaged terry

    Vintage and deadstock beach towels, chosen one at a time for texture and print.

  • Finished seams

    Every edge is enclosed and topstitched, so it survives sand, salt, and the washing machine.

  • Made to be handed down

    Sturdy stitching and thoughtful sizing, so a favorite piece can move from one summer to the next.